Billie-Jo
Aasen
Canadian entrepreneur, festival producer, and community builder who believes in one simple philosophy: use your megaphone for good.
From Keremeos to the World Stage
Raised in the small rural community of Keremeos, British Columbia, Billie-Jo didn't grow up around big stages or global brands. What she did grow up with was grit, imagination, and the belief that impossible dreams are simply goals that haven't been chased yet.
Today, she is the founder of The Festival Company, a Canadian-owned event production and marketing agency that has helped build and produce festivals, concerts, and community events across North America. Through her work, Billie-Jo has partnered with municipalities, charities, corporations, and artists to create experiences that bring communities together while generating meaningful economic and social impact.
One of Billie-Jo's most recognized creations is Extreme Mudfest, a high-energy off-road racing and music festival brand that has rapidly grown into an international entertainment property. What started as a grassroots motorsports event in Northern Canada has evolved into a multi-day festival experience combining racing, concerts, camping, and community celebration — with global expansion now underway in the Middle East.
But Billie-Jo's work has never been just about events. Throughout her career, she has been deeply committed to creating positive impact for young people, particularly in rural and underserved communities. This commitment led her to co-found the Lifted Youth & Mental Health Foundation, an organization focused on improving access to youth mental health resources, mentorship, and inspiration.
As the mother of twin girls who were born prematurely, she understands firsthand the balancing act of building a business, raising a family, and pursuing purpose-driven work. That lived experience is woven into everything she builds.
"Help people build businesses that matter, create communities that thrive, and prove that one voice — when used boldly — can change the world."
— Billie-Jo Aasen
What She's Built
The Festival Company
A Canadian-owned event production and marketing agency that has built and produced festivals, concerts, and community events across North America — partnering with municipalities, charities, corporations, and artists to create experiences that generate meaningful economic and social impact.
Extreme Mudfest
A high-energy off-road racing and music festival brand that started as a grassroots motorsports event in Northern Canada and has evolved into a multi-day international entertainment property — with expansion underway in the Middle East. At its core, it remains a family-driven community festival celebrating adventure, music, and the outdoors.
Lifted Youth & Mental Health Foundation
Co-founded to improve access to youth mental health resources, mentorship, and inspiration — particularly in rural and underserved communities. The foundation funds preventative mental health initiatives, supports communities in crisis, and launches initiatives to ensure young people know their stories and futures matter.
The Megaphone Project
Her newest venture — a platform, podcast, and leadership community designed to help entrepreneurs, founders, and changemakers amplify their voices, grow their businesses, and create impact in the communities around them.
Founder
The Megaphone Project
Founder & CEO
The Festival Company
Creator
Extreme Mudfest
Co-Founder
Lifted Youth & Mental Health Foundation
Based in
British Columbia, Canada
Why She Built The Megaphone
Her newest venture, The Megaphone Project, brings all of those experiences together. It is a platform, podcast, and leadership community designed to help entrepreneurs, founders, and changemakers amplify their voices, grow their businesses, and create impact in the communities around them.
Billie-Jo has done it all — Tony Robbins Business Mastery, Dan Martell Elite Coaching, B-School, WLTH Walks, post-secondary education, and multiple businesses built from the ground up. She has invested in herself, learned what works, what doesn't, and what women need more of.
And now, it's all yours.
I believe that small business can change the world.
I believe that when one woman rises, she brings others with her.
I believe that a rising tide truly does float all boats.
Be so loud they can't ignore you.
Be So Loud
They Can't
Ignore You.
— Billie-Jo Aasen, Founder of The Megaphone Project